Coastal Strategies
Since 1988
Call us at (813) 391- 0302
International Business Development & Real Estate Investment Tampa, Florida USA & Panama City, Panama
Domestic Services / Strategic Business Development & Investment
Public Relations/Statewide Surveys/Media Coverage/Consulting
Our client, Mercer Consulting, one of the nation’s largest healthcare consultant firms, requested ongoing (16 years) public relations and business development services.
Our client's testimonial
“Steve Toner of Coastal Strategies (former Toner Communications) has been our public relations firm
for the last 16 years. During this time he has serviced Mercer in a variety of assignments…he is very knowledgeable and very easy to work with…very well known and respected in the community.”
Leonor Duran, Office Manager, Mercer Consulting (One of the nation’s largest Human Resources / Healthcare Consultant firm)
Media Relations/Special Events/Consulting
Our client, Florida Design Association, wanted the very best media coverage and presentation event for the award ceremony they were planning to present their award to Donald Trump for his work on the Mar-a-Lago Resort in Palm Beach, Florida.
“This was very good, excellent! …would you like to work for me? I have two PR projects coming up…”
Donald Trump (commenting on work performed for Florida Design Association involving Trump)
Donald Trump, The Trump Organization
Mar-a-lago Resort, West Palm Beach
Public Relations/Governmental Affairs Program
Our client, Olympus Capital, a national real estate investor, needed a public relations program to have their waterfront property be perceived as the preferred site for the new Tampa Convention Center, and to work with the City of Tampa.
Our client's testimonial
“In an intense competition for the selection of the Tampa Convention Center Hotel building site, we selected Steve Toner’s firm, Toner Communications (Coastal Strategies' former name), to handle our marketing and public relations, and we won. He guided our public strategy, set up a press conference
with the Mayor's Office, and secured volumes of positive press in the key newspapers. Our objectives
were achieved and the landmark Marriott Riverfront Convention Center Hotel now serves the Tampa
Bay area on our site. I highly recommend Mr. Toner’s firm for significant marketing and public
relations projects when the results are critical”.
J. Robert Brown, Owner, Olympus Capital
Cincinnati, Ohio / Tampa, Florida
Strategic Planning, Facilitation and Writing Marketing Plans/ Market Research /Media Planning / Placement / Consulting / Implementation
Our client, General Physics Corp, a national training firm, requested a comprehensive program to enter several new technical markets in various geographic locations. After the first group was led through the strategic planning process and the strategic planning was facilitated and written, along with the marketing plans, market research, media planning and placement, we then provided consulting services on the implementation. Upon completion, the client flew several more technical teams into Tampa from around the country to go through the same process.
Our client's testimonial
“I offer the highest possible recommendation for Steve and his services. I found him to be ethical, hard working, extremely knowledgeable and insightful…the chemistry and working relationship between Steve and my people was outstanding.”
Chuck Kooistra, Executive Vice President, General Physics Corp (GP Corp) (national tech training firm)
Governmental Affairs
Being involved in governmental affairs provides insight into business decisions for our clients.
George Bush's note
"Just a short note to let you know how great it was seeing you during my visit to Tampa. I enjoyed it tremendously and hope to be back again soon."
George Bush, President of the United States
Donald Trump with Toner at Mar-a-Lago Club during public relations assignment
President George Bush with Toner at Retreat on public affairs assignment.
Statewide Surveys on HR/Healthcare Issues for Mercer Consulting, client for 16 years.
Marriott Waterfront /Tampa Convention Center Hotel site selection, now a Tampa landmark, was a public relations assignment
for our client, Olympus Capital.
Establish your mission, quantify objectives, and set course for new markets!
Toner with client Jerry Wunch and Mike Alstott of Tampa Bay Bucs, and builder Jack Bartlett on real estate investment assignment.
Research and Planning Achieve Goals
We are pleased to share our photos, projects and testimonials from our clients.
Business Development Services include Marketing, Sales & Public Relations:
Market Intelligence Research
When exploring the feasibility of expanding into new marketplaces (industries or countries), accurate information is critical. This may include:
• Revenue and profitability analysis
• Competition analysis
• Legislation on ownership and operation in the industry
• Key corporations in the industry/prospective strategic partners and competition
• Governing bodies of regulation
• Professional associations and organizations
• Trade publications and web sites
• Trade shows, conferences, seminars, etc.
• Infrastructure, technology and history of industry
(And for international add:
- Shipping, logistics, and customs
- Free trade zones
- Tariffs / trade treaties
- Potential strategic partners
- and much more.)
Facilitation and Implementation of Strategic Business Development Plans
Market Intelligence Research data and analysis is used in the development of clients' Strategic Business Development Plans. During this planning process, strategies and tactics are determined to meet the organization’s quantified objectives. These will typically include the bullitted items below, and some of the programs that follow, assigned to experienced professionals.
- Vision / Philosophy
- Mission Statement
- Goals & Objectives (quantified and dated)
- Business Definition & SWOT Analysis (Strengths/Weaknesses/Opportunities/Threats)
- Strategies & Tactics
- Budget and Priorities
- Scheduled & Monitored Action Items on PERT (or Gantt) Chart
International Business Development / Trade Missions
• Research best options
• Utilize government programs
• Attend trade mission as delegate to targeted country
• Establish strategic partner(s) in country
• Contract with a business development firm with in-country connections.
Media Relations
• Press releases/media kits
• Press conferences
• Clients listed as expert sources with targeted publications
• Client articles placed in targeted publications
• Client media appearances
• Survey implementation & media distribution
Professional, Business & Community Relations
• Professional association activities
• Client sponsored seminars and workshops
• Client speaking engagements
• Sponsorships
• Conference participation
Visual identity
• Internet/web sites
• Printed materials/videos
• Advertising (broadcast, print, internet)
Extranet/Intranet
• Provide goods & services via e-commerce
• Create marketing communications systems.
Government Relations
US and Foreign (Benefit from government programs) Government Relations, US and Foreign (Benefit from government programs)
Manufacturers Representative Services (Enjoy results of marketing, sales and public relations)
Seminars are provided on best business opportunities to the targeted markets
Market Intelligence and Analysis is critical
prior to budget commitments
 | ||||||
| ||||||
| ||||||
| ||||||
| ||||||
